iGaming casino and sports betting operator Stake.com have signed an important deal with the Fittipaldi brothers, two popular Formula 1 and Formula 2 drivers. The partnership with Pietro Fittipaldi is an important milestone for the operator, marking its official entrance on the market for professional sports.
What Will The Fittipaldi Brothers Bring New to the Table?
By choosing Formula 1’s Pietro Fittipaldi da Cruz and Formula 2’s Enzo Fittipaldi da Cruz to make its spectacular debut in the F1 universe, Stake.com will reunite customers with two beloved and promising young drivers. The two brothers come from a family that is deeply rooted in Formula. Their grandfather Emerson Fittipaldi was a two-time F1 champion. The due will use their expertise to create top-notch content that Stake.com will use to animate the F1 championship drama on the screens of Brazilian and global fans of the sport.
Haas F1 Team’s driver Pietro Fittipaldi will come up with clever race analysis and insights during a monthly stream on Twitch. He will also carry passionate fans behind the scenes of the adrenaline-pumping race events and generate exclusive content that will be broadcast throughout all of the operator’s social media channels.
Pietro made his Formula 1 debut with the Haas team during the Sakhir Grand Prix in 2020 when he replaced Romain Grosjean. He also raced at several selected rounds during the IndyCar Series in 2021 when he represented Dale Coyne Racing. Pietro was also the reserve driver for Haas before making his debut with them.
Charouz Racing System Formula 2 driver Enzo Fittipaldi will work together with his brother in generating fresh content while hosting regular streams on Twitch. In mid-February, Enzo announced he would continue to collaborate with Charouz for the 2022 season while becoming the partner of a Euroformula Open graduate, Cem Bölükbaşı.
In February 2021, Enzo was confirmed to compete in the Indy Pro 2000 Championship where he would represent RP Motorsport. He left the championship after the first round. Last May, Enzo became a driver for Charouz Racing System during the FIA Formula 3 Championship. He managed to score his first season podium during Hungaroring’s second race.
According to Enzo, the two brothers are equally competitive on and off the tracks and eager to bring their fun content on Twitch in celebration of the best of Formula 1 and Formula 2 during the new season.
The Partnership Took Advantage of the Gaming Industry’s Momentum
This is not the cryptocurrency operator’s first attempt to establish its presence in the professional sports industry and draw in a bigger crowd to its platforms. Stake.com also partnered with English Premier League’s Watford, the Ultimate Fighting Championship, and retired Argentinean soccer player Sergio Aguero, thus catering to a wider array of preferences. This time, the operator chose the Fittipaldi brothers at excellent timing.
In February, Brazilian deputies finished the regulatory amendments for the bill that would make gambling legal in the country. The market is therefore frantically anticipating the official launch of horse racing, casino gaming, slot machines, jogo de bicho, and bingo. Stake.com anticipated this thirst for fresh and relevant content and announced the collaboration with the Fittipaldi brothers. The gambling bill is still pending approval from the Senate.