Playson seeks CIS uplift via Georgian market entry

Online casino software developer Playson has boosted its European presence after announcing that it is now fully compliant with the requirements of the Georgian market.

Playson’s latest CIS market entry comes as the group aims to maintain the growth of its regional customer reach, where it says that “fruit-themed games are already proving especially popular”.

As a result of the acquisition of a Georgian licence, Playson asserts that it is to target becoming “the key igaming content supplier,” citing brands such as Crystalbet, Adjarabet, Betlive, Leaderbet and Crocobet as potential operator partners.

Alex Ivshin, CEO at Playson, said of the licence approval: “We are delighted to announce our acquisition of a licence to supply games within Georgia, an exciting jurisdiction at the heart of a crucially important region. 

“By continuing to build on our highly acclaimed product suite, we are confident that Playson will continue to extend its commercial reach throughout the remainder of 2021 and beyond.” 

The supplier has continued to enhance its product offering in recent months, integrating a range of additions such as its engagement-boosting promotional tool, Reel of Fortune.

The igaming supplier has struck a slew of alliances thus far in 2021, with partnerships inked alongside the likes of Pixel.bet, Belarusian online casino operator GrandCasino, Kaizen Gaming, White Hat Gaming, and igaming and sports betting operator Solbet.

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