Colombian entry for Betsoft via R Franco partnership

Casino content developer Betsoft Gaming is to see its global reach extend further still, thanks to a new agreement with Madrid headquartered platform provider R Franco Digital.

The strategic content partnership has been labelled an “important pillar” of Betsoft’s 2019 expansion plans throughout Latin America, with its suite of games to be made available to a variety of R Franco’s online casino customers in the growing market.

Amongst those is Betplay Colombia, lauded as the “region’s biggest operator,” who are to gain titles from the company’s Slots3 series, in addition to a selection of “player favourites popular in other global markets”.

“At Betsoft, we pride ourselves on providing the best quality slot games and experiences to players around the world, so we are thrilled to be able to enter the Colombian market with such a bang,” commented Annamaria Anastasi, marketing director for Betsoft.

“By partnering with R Franco Digital, who believe in populating their platform with the best content the international igaming industry has to offer, players of Colombia’s highest-profile online casino will be able to experience Betsoft’s trademark blend of storytelling, gameplay, and audio-visual excellence very soon.”

Following a Gaming Labs International conducted certification process confirming its Colombian entry, the agreement also provides a framework for the introduction of new content within the nation, and wider markets within which operators adopt the R Franco Digital omni-channel Iris platform.

Miguel Angel Lazaro, R Franco Digital’s managing director, said of the agreement: “Betsoft is one of the industry’s leading providers of high-quality gaming experiences, so we are proud to be integrating their portfolio of innovative content into our platform.

“From audio-visual presentation to optimised interface design, high-fidelity 3D assets to inventive themes and gameplay, we are confident that Betsoft’s games will resonate with a wide audience of players in Colombia today and in other markets in the future. We look forward to maintaining and building upon this partnership for years to come.”

Popular Slots